Guerrilla marketing is one of the few forms of marketing that enables you to attract thousands of prospective customers to your business premises with zero budget. The primary objective of guerrilla marketing is to use the least amount of funds to market a product or service, while at the same time guaranteeing maximum returns. In marketing you have to understand your demographic, more info on how to research your demographic easily. To save money in marketing you must target a specific demographic.
Listed below, are examples of guerrilla marketing tactics that you can use to endorse your products or services:
1. Use Flyers
The use of flyers is not only employed by small and startup businesses, but corporates and large organizations. Look for a low-cost printer and use it to print a couple of flyers detailing your products and the location of your business. The flyers can be deposited in a local book store, retail store or library that is frequented by a majority of the locals. Using them correctly is often overlooked.
2. Flyer Swop
Swooping of flyers is another guerilla marketing tactic that you can use to promote and market your business. Talk with a couple of businesses in your area, but not competitors about the possibilities of depositing flyers in their business premises in return for doing the same for them. For example, you can request an auto repair store to provide you with a spot where you can put flyers for your towing business in return for doing the same for them.
3. Beer Koozies
If you want your brand in the hands of customers as fast as possible koozies are your best option. Get Koozies custom printed with your brand name. They are great if you are targeting a demographic that drinks beer like college kids or just beer drinkers. Koozies are like walking billboards that can get your brand out cheaply.
4. Car Branding
If you have a car or truck which is use for transporting supplies and making deliveries to customers, brand it with your company’s logo, products and contact information. A branded car is basically a moving billboard. The more deliveries you make to customers the more exposure you get for your business. 3M makes the best ones I have seen.
In addition to the above, you can hire a skilled graffiti artist to do an art projecting your products or services at the entrance of your business.