Event attendees and organizers have made QR codes an indispensable component of events and conferences. These codes make it easy for event attendees to retrieve details about an event, tickets, and social media accounts—all from a single scan. Indeed, a QR code can direct people to your website and also contribute to event branding.
QR codes could be made to fit your particular event’s theme, which becomes something that the guests would remember. By integrating the right color schemes, logos, and other related elements, a QR code can offer utility as well as have branding power.
Below are steps to how you can create a perfect one for your event.
1. Customize Your QR Code’s Shape and Colors
It is important to remember that designers are not restricted to the inherent black-and-white color scheme of QR codes. Most photo sharing platforms with QR code generators let you select colors according to the event’s theme or template. You may select colors that would complement your logo, theme, or even the ambience of your event, and this will give it a sense of unity with the other printed materials.
2. Inserting an Image or Logo
Most photo sharing platforms with QR code generators have an option to add a small logo or an icon in the middle of the code. This gives it a professional feel and anyone seeing your QR code will immediately associate it to your event. The logo should be easily identifiable, but not too large so that it interferes with the barcode scannability of the code.
3. Optimize for Different Sizes and Platforms
If you are designing your own QR codes, think about the purpose they will be serving. Will they be printed on banners on posters? Or will they be shared on social media sites or through an invitation via email? For physical materials, make the code sufficiently large so that it can be read from a considerable distance. If it is being posted on photo sharing platforms, for instance, Instagram, make sure the resolution is adequate—for the image to retain its quality even if it is shrunk or when viewed on a device such as a computer. It is good to conduct a trial of your QR code on different platforms to note any problems before you decide.
4. Test for Functionality
Regardless of how aesthetically pleasing the created QR code might be, it has to function properly. Test it with as many devices as possible. Check that the scanning is working well and that when the attendees scan the QR code they are redirected properly to the page or the link in QR.
5. Provide Context and Instructions
Even though QR codes are popular now, all the attendees may not be well versed with the use of QR codes. You may incorporate a short line of text written below the bar code, such as ‘Scan to view event information’ or ‘To view pictures from the event scan this barcode’. It helps people understand why they are receiving the code and what is expected to happen when they scan the code.
